ONE OF THE WORLDWIDE LEADERS IN HAUTE COIFFURE (luxury hairdressing), BEAUTY AND WELL-BEING

Created in 1954, DESSANGE International has become the high-end coiffure reference in France and Europe. Building on three highly renowned brands, Dessange, Camille Albane and Frédéric Moréno, the Group has primarily focused its development model on franchising, and it now has more than 1000 salons, of which 40% are located abroad in some 40 different countries. The brand's total business volume is more than €700 million of sales worldwide.

In addition to its franchising efforts, the group develops, markets and manufactures its own product ranges in the fields of hair care, cosmetics, make-up products and accessories. The major product brands are Dessange Paris, Camille Albane, Phytodess and Natural Pigma. Also, for many years, DESSANGE International and the L'Oréal Group have been involved in a licensing and distribution agreement for large and medium-size department stores, for the "Compétence Professionnelle Dessange" brand. The L'Oréal Group is also the exclusive supplier for the Dessange and FrédéricMoréno networks. Through the Wella brand, Procter & Gamble is the exclusive supplier of the Camille Albane network.

DEVELOPMENT AXES

The company enjoys significant growth drivers through the development of the number of franchised salons under the three brands Dessange Paris, Camille Albane and Frédéric Moreno, as well the development of the Dessange Institutes, both throughout France and abroad.

In France, four salons were added to the network, for a total of 210. Abroad, the group is broken down into regions Europe-Middle East-North Africa and North America-Asia, through a network of business developers to step up growth and open new markets in 2011.

On top of its indispensable local presence, "e-dessange", an online distribution website featuring a selection of group products, was launched in synergy with and as a complement to the franchise network.

With regard to products, the development prospects are based both on innovation through extending the existing range, as well as on distribution through the development of sales via specialised networks. With its development towards more upscale services, Dessange is also developing its prestigious hair care and make-up lines. The group offers sulphate-free Dessange shampoos, sold in the brand's hair salons. Through its L'Oréal licence, it is also the first to offer a sulphate-free range in hypermarkets and supermarkets.

Moreover, and this is a premier, Dessange has called on a new face to front the brand for the general public: the sexy rising star of French cinema, Vahina Giocante.

 

2010 turnover: 53.6 million euros

 

Benjamin Dessange,
Chairman

"Eurazeo pme is a financial partner that shares the same values and ambitions as the new management team consisting of Benjamin DESSANGE and Frédéric MORENO, the guarantors of a new development phase with ambitious objectives, both for expanding the franchise networks in France and around the world, and for the worldwide launches of the various product ranges."

 

Sustainable Development

The commitment of Dessange International is reflected in the implementation of the Sustainable Development Committee, the performance of our Bilan Carbone® and the definition of a sustainable development strategy by our different businesses.

In 2010, Dessange International began a vast biodiversity protection programme that features a number of concrete measures:
- Compliance with a signing of the Guidelines of the NRSC (Natural Resources Stewardship Circle)
- Collaboration with the NGO "Man and the Environment" on improving the supply chain and certifying suppliers of the Phytodess line
- Policy to purchase "responsible" raw materials for the Phytodes and Dessange hair care lines, with steady growth

Regarding the group's social policy, it is primarily focused on outstanding training, which helps continually raise the standards and develop the technical and creative expertise of employees at subsidiary and franchise salons. In 2010, Dessange International developed a new e-learning programme, enabling access to all employees.

Moreover, the group has been involved since 2006 with the organization Cosmetic Executive Women, which set up beauty centres in more than 20 hospitals to help women better live with their illness.